case study
Swoop
Swoop, part of Real Chemistry, specializes in using artificial intelligence, machine learning, and real-world data to drive highly targeted healthcare marketing strategies. With access to over 300 million de-identified patients and 65 billion anonymized health signals, Swoop is a key player in precision marketing, helping pharmaceutical companies engage the right patients with the right messages. Through clean, data-driven visuals and messaging, Swoop emphasizes precision, innovation, and trust.
Data-Led and Human-Focused
Swoop's brand combines technology and data to enhance patient outcomes, balancing AI and analytics with a human touch for an approachable, patient-focused feel.
Trust and Compliance
As a HIPAA-certified, NAI-accredited company, Swoop follows strict privacy standards. The design must convey trust, reliability, and professionalism, assuring stakeholders data is managed carefully.
Audience Connection
Swoop's key audiences—pharmaceutical brands, healthcare providers, and patients—need a design that simplifies complex data and tech while maintaining credibility and authority.
Beyond Imitation
Their Strategic Soul
We uncovered how Swoop’s authentic brand voice prioritizes conversation over commerce. By blending empathy with relatable communication, they transformed transactional interactions into trust-based relationships. This human-first strategy doesn’t just attract audiences—it builds a loyal community where every member feels seen and valued. Discover how emotional connection drives customer loyalty and turns passive buyers into passionate advocates.
Project Showcase
Brand Identity
Website Design
Slide Deck
Digital Marketing
Infographic
Video & Animation
The Challenges
To create a visually compelling and cohesive design for Swoop, a leader in precision healthcare marketing, that reflects its core values of innovation, data-driven solutions, and patient empowerment. The design should be flexible and consistent across multiple platforms—digital, print, and interactive—to create a cohesive brand presence. It must translate well across various marketing channels, from social media to presentations and websites.
case study & White paper
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Iconography
Swoop’s design philosophy embraces the power of simplicity and clarity through outlined icons, creating a visual language that reflects its data-driven expertise. These icons streamline complex healthcare marketing concepts into easily navigable visuals, making Swoop’s data-driven solutions accessible to a diverse audience. By creating an uncluttered, user-friendly interface, the design enhances brand engagement and encourages exploration of Swoop’s offerings, reinforcing its position as a leader in targeted, AI-powered healthcare marketing.
We developed engaging and visually compelling assets, incorporating data-driven graphics, videos, and imagery. Each piece was crafted to clearly convey the brand’s value proposition in a memorable and impactful way.
project scope
Digital Marketing Design
For Swoop's digital marketing design, we crafted high-impact, visually engaging assets that showcase the brand's expertise in AI-driven healthcare marketing. By combining clear, persuasive messaging with compelling visuals and strategic CTAs, our design maximizes audience engagement across multiple channels. This integrated approach amplifies Swoop’s brand presence, drives conversions, and strengthens trust within the target market.
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COntent hub website
success
Metric Results
Since launching Swoop’s new website with a strong branding strategy, there was a significant boost in leads and conversions, with over a 100% increase in the first month. The reduced bounce rate indicates that visitors are engaging with the content for longer periods, enhancing overall user interaction.
concept visual
Infographic
For Swoop’s infographic design, we transformed complex healthcare data into visually compelling, easy-to-digest graphics. Our design approach focused on clear, data-driven visuals that not only enhance understanding but also align with Swoop’s innovative brand identity. Each infographic is strategically crafted to engage audiences and communicate key insights in a way that reinforces Swoop’s leadership in precision healthcare marketing.
slide deck
Experiential design
Presentation Design
We crafted a dynamic and engaging presentation for Swoop that brings their AI-driven healthcare marketing expertise to life. Through clean layouts, sharp visuals, and strategic use of data, the design ensures clarity and impact. Our goal was to create a seamless flow of information that captivates the audience while reinforcing Swoop's innovative brand and professional authority.
VIDEO
Explainer Video
We developed an engaging explainer video for Swoop that simplifies their complex healthcare marketing solutions. Using clear visuals, concise messaging, and smooth animations, the video effectively communicates Swoop’s value proposition in an easily digestible format.
KIND WORDS
I hired RGB Experience to optimize my marketing assets. The work they did was phenomenal! They did a comprehensive redesign of my site and made major improvements on the marketing materials. They are professional, responsive, and works hard to go above and beyond to exceed your expectations.
Director of Product Marketing, Swoop
project scope
Visual Identity Refresh
The Swoop brand and logo redesign focused on modernizing its identity while reflecting its core values of innovation, precision, and trust in healthcare marketing. The new design incorporates sleek, data-driven visuals that highlight Swoop’s expertise in AI-powered solutions, while maintaining an approachable and professional tone. The refreshed logo reinforces the brand’s forward-thinking nature, ensuring a cohesive, impactful presence across all platforms.
Project Scope
Website Design & Metrics
In designing Swoop’s website, our goal was to highlight the company’s strengths and innovative solutions. We selected a clean, blue color palette paired with sleek, data-driven graphics and thoughtful iconography to align with industry standards and convey trust and professionalism.